What Makes a Good Coach?

The fitness industry is saturated with coaches who rely heavily on hype, marketing buzzwords, and social media presence to sell their value. Certifications, licenses, and credentials are often overemphasized, creating an illusion of expertise. But let’s be honest: the 80-20 rule applies here. Roughly 80% of coaches are surface-level, relying on cookie-cutter systems and fundamental knowledge without truly understanding the depth of their craft. The remaining 20% are the great coaches—the ones who stand out because of their expertise, mentorship, and ability to truly connect with and develop their clients.

So, what separates a good coach from the rest? Here are the key indicators of a great coach in a sea of mediocrity.

1. They Have a Mentor, Not Just Certifications

A good coach doesn’t just collect certifications like participation trophies. While certifications can provide a foundation, they often masquerade true competency. Many certifications are pay-to-play schemes that don’t require deep understanding or practical application.

What truly sets a great coach apart is mentorship. Spending years working under an expert builds a stronger foundation than any weekend workshop. A mentor provides accountability, real-world experience, and a deeper understanding of the craft. A referral from a mentor is a powerful validation of a coach’s ability, as they are trusted to carry their mentor’s reputation forward.

Think of it like the belt system in martial arts. A good gym won’t promote you just because you paid for a course or attended a seminar. You earn your stripes by consistently demonstrating skill, understanding, and mastery over time. The same should apply to coaching.

2. They Understand and Use Cues Effectively

Cues are one of the most telling indicators of a coach’s skill level. Many newbie coaches rely on generic cues they’ve memorized or imitated from others without understanding the mechanics behind them. For example, cues like “keep your chest up” or “engage your core” might be misinterpreted by clients, and the coach may not know how to adapt or fix the issue.

A great coach, on the other hand, understands the why behind each cue. They know when to use additive cues (adding new information to refine a movement) and when to use subtractive cues (removing unnecessary complexity to simplify a movement). Subtractive cues, in particular, demonstrate a deep level of understanding. A good coach can strip away the noise and help their client focus on the essentials, making the movement more effective and efficient.

3. They Tailor Their Approach to the Individual

Cookie-cutter programs are the hallmark of beginner coaches. They follow a one-size-fits-all approach, applying the same template to every client regardless of individual needs, goals, or limitations. A great coach, however, understands that every client is unique. They take the time to assess and address the specific needs of the individual.

But it doesn’t stop there. A good coach also communicates this understanding to their client. They explain the reasoning behind their methodology, helping the client understand the “why” behind their training. This additional layer of communication is essential for the client’s development. When clients understand the purpose behind their program, they are more likely to stay motivated and committed.

4. They Know It’s About the Client, Not Themselves

A great coach understands that their role is to guide, not to take credit. The real work is done by the client—the coach is simply there to provide direction, support, and expertise. A good coach empowers their clients to take ownership of their progress, fostering independence and long-term success.

This humility is a hallmark of great coaching. They don’t rely on hype or self-promotion to prove their worth. Instead, they let their clients’ results and growth speak for themselves.

The Bottom Line

In an industry flooded with surface-level coaches, finding a great one can feel like searching for a needle in a haystack. But the signs are clear: a great coach has a strong foundation of mentorship, understands and uses cues effectively, tailors their approach to the individual, and prioritizes their client’s growth over their own ego.

If you’re looking for a coach, don’t be swayed by flashy marketing or a long list of certifications. Look for someone who has earned their stripes through years of mentorship, demonstrates a deep understanding of their craft, and truly cares about your progress. After all, a great coach isn’t just a trainer—they’re a guide, a mentor, and a partner in your journey to success.